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“Before and after addiction pics – change is possible.”

My name is Brian Pennie and I experienced my first day clean on the 8th of October 2013 after 15 years of chronic heroin addiction. Instead of perceiving my addiction as a failure, I embraced a second chance at life and went to university to study the intricacies of human behaviour.

Since then, I have become a speaker, writer, PhD student, self-development coach, and university lecturer.

With a relentless belief that we are what we think, my mission is to show people that change is possible, demonstrating actionable steps through a lived experience.

“Don’t ask yourself what the world needs. Ask yourself what makes you come alive, and go do that, because what the world needs is people who have come alive.”

– Howard Thurman




Ciaran Boyle - Head Of Human Resources at AIB

“Brian speaks from the heart and shares powerful insights, combined with great wit and charm that are applicable across all aspects of your life. He brings you on a road trip that fills you with every emotion possible.

Mark Doyle - CMO AIB

“Without a doubt, one of the most impactful speakers I have had the pleasure of listening to in my career. Through his own personal change journey and the story he tells, Brian sets himself apart from all other speakers. His authenticity is utterly compelling.”

Bernard Byrne - CEO AIB

“Brian’s style of delivery is very personal and raw, making for an extremely compelling narrative. Everyone wanted to hear and learn more.”


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